Nortek Control will switch to the Nice brand by the end of the year as part of the consolidation


Nice plans to form a single entity in North America by consolidating all its essential activities at the regional level. He also announced new and promoted members of the management team.

CARLSBAD, Calif. – Following the acquisition of Nortek Control in October 2021, Nice, a global manufacturer of smart home and building automation solutions, announces its intention to form a single entity in North America by combining all of its essential operations under Nice.

Nortek Control will complete a transition to the Nice brand by 2022. 2GIG, ELAN, Linear, Mighty Mule, SpeakerCraft, Proficient, Furman, Panamax, Gefen, Numera, Intellivision, Abode and HySecurity will continue to be marketed as brands of Pleasant.

The combination is meant to provide partners with access to the entire regional product portfolio and demonstrates that all companies are stronger together. This decision will position Nice as one of the largest single-source manufacturers of smart home and building automation solutions in the North American market, allowing integrators, resellers and channel partners to benefit from a access to greater opportunities with a broader solution portfolio of integrated intelligent solutions. and connected products, according to the company.

“Nice North America’s newly expanded and strengthened presence further reinforces our commitment to our partners, our customers and the channel,” said Edoardo Malfè, President and CEO of Nice North America. “The expanded portfolio created by our strategic acquisitions enables the provision of solutions to partners and end users from a single supplier of a complete suite of integrated solutions for residential, commercial, industrial and government customers, consumer DIY to custom and professional products -installed specialty products and high security applications.

At the helm of Malfè, Luca Longhin, a Nice veteran, will co-lead Nice North America as deputy general manager. Together, they have assembled an experienced and diverse management team to chart the course and achieve the aggressive growth goals set by the consolidated organization, the company says.

“To fully align the business and best support our partners, we are pleased to announce several powerful additions to our dynamic leadership team,” said Longhin. “At Nice, it is the people, and the unique knowledge and experiences of each member of the team, that remain at the heart of how we do business. By bringing together key companies in North America, we have the opportunity to cultivate and grow a leadership team with unparalleled diversity and experience, both internally and externally.

Nice says the combination of new talent with long-serving in-house executives makes for one of the most capable, experienced and diverse C-suites in the pro-install smart home segment. Industry veterans Paul Williams and Lisa Potok join the new management team, bringing unique perspectives and decades of experience to the group. Williams joins as chief product officer and Potok as chief financial officer.

Internal promotions within Nice and Nortek Control complement the management team by bringing industry-specific expertise and experience. Amanda Repp steps into the newly created role of Chief Human Resources and Diversity Officer. Jim Hardiman will take over as general manager of the China Innovation Center. Jari Niemela was recently appointed Chief Technology Officer. Craig Copley becomes news director. Mark Owen Burson is named chief marketing officer and Daniel Schatz will serve as general counsel.


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